ĐÁNH GIÁ THÁI ĐỘ, HÀNH VI VÀ CÁC YẾU TỐ LIÊN QUAN CỦA NGƯỜI TIÊU DÙNG ĐỐI VỚI THỰC PHẨM CHỨC NĂNG TẠI THÀNH PHỐ CẦN THƠ NĂM 2022 – 2023

Abstract

Background: Health supplement consumption behavior is essential to maintain health status. Objectives: To explore the intention to buy and consume health supplement consumption behavior in the Can Tho population. Materials and methods: The study was a cross-sectional survey and was collected by a direct questionnaire interview. The location for data collection was evenly distributed over nine districts in Can Tho city. Results: There were 415 participants interviewed, 44.8% were male and 54.0% were female. The participants are divided into 3 groups, in which the youngest group (age 18-35) was predominant. The variable of social influence on health supplements has Sig=0.921 > 0.05 (significant level). There is an uncorrelation between social influence and purchase intention. The average scores of the factors affecting the intention to purchase health supplements almost have values from 3.41 to 4.2 compared to the Likert scale.

Conclusions: Purchasing intentions in the Can Tho population are influenced by attitudes toward health supplements. Most of the participants had the intention to use health supplement in the future.