ASSESSMENT OF FACTORS INFLUENCING PEOPLE’S WILLINGNESS TO PAY FOR PHARMACEUTICAL CARE SERVICES AT RETAIL PHARMACIES IN CAN THO CITY IN 2023 - 2024
Main Article Content
Abstract
Background: Assessing people's willingness to pay for pharmaceutical care services in Can Tho city is crucial due to the growing demand for healthcare. Understanding this willingness helps enhance service access and quality, while also guiding the development of effective health policies to improve communit.Objectives: To assess the correlation of factors influencing people's willingness to pay for pharmaceutical care services at retail pharmacies in Can Tho city. Materials and methods: A cross-sectional descriptive survey was conducted among 505 individuals aged 18 years and older across nine districts in Can Tho city in 2023-2024. The survey used a set of interview questions designed to evaluate factors influencing people's willingness to pay for pharmaceutical care services at retail pharmacies. Results: Most participants were female (56.6%) and students (29.7%). The majority visited retail pharmacies less than twice per month (60.6%). The average monthly payment for pharmaceutical care services was 50,000 to 100,000 VND (42.6%). Four factors influencing willingness to pay were: pharmacists' knowledge, attitude, and skills; incentive policies; pricing; and convenience. Conclusion: The "Knowledge, attitude, and skills of pharmacists" is the most influential factor on people's willingness to pay for pharmaceutical care services in Can Tho City.
Keywords
WTP, willingness to pay threshold, pharmaceutical care services, factors
Article Details
References
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